What’s NOT in Toddle products (and why that matters for your family!)
Why simple, gentle ingredients make all the difference
When it comes to skincare, what’s not in a product is just as important as what is. At Toddle, we believe in keeping things simple, gentle, and safe—so you can spend less time worrying about labels and more time making memories with your kids.
With so many products on the market, it’s easy to feel overwhelmed by ingredient lists. That’s why we’re committed to clean, microbiome-friendly formulas that work with your child’s skin, not against it. So, let’s break it down—here’s what you won’t find in Toddle products and why that matters for your family.
No harsh chemicals: Because their skin deserves better
Your child’s skin is thinner and more delicate than an adult’s, making it more sensitive to harsh ingredients.
That’s why we say a firm no thanks to:
🚫 Parabens – These preservatives can disrupt the skin’s natural balance and have been linked to hormone interference. We use gentle, safe alternatives instead.
🚫 Phthalates – Often hidden under “fragrance” in ingredient lists, phthalates are known to cause irritation and potential health concerns. Toddle products are 100% phthalate-free.
🚫 Sulfates (SLS/SLES) – These foaming agents can strip away natural oils, leaving skin dry and irritated. We stick to hydrating, non-stripping cleansers that protect their skin barrier.
No synthetic fragrances: Just pure, gentle care
While many skincare products are loaded with artificial fragrances, these can be a major trigger for sensitive skin and allergies. Toddle’s products are completely fragrance-free, meaning we never add synthetic scents that could cause irritation. If you notice a light, natural smell, it’s just from our skin-loving ingredients like aloe vera and shea butter!
No harsh preservatives: Only what’s necessary to keep products safe
All skincare needs preservatives to prevent bacteria from growing in the bottle—but not all preservatives are created equal. Instead of using formaldehyde-releasing preservatives (yes, those exist!) Toddle carefully selects safe, skin-friendly options that maintain product integrity without compromising your child’s health.
What you’ll find instead: Ingredients that work WITH their skin
Instead of questionable chemicals, Toddle products are packed with nourishing, microbiome-friendly ingredients, like:
- Prebiotics & Probiotics – To support the skin’s natural defense system and keep their microbiome balanced.
- Aloe Vera & Shea Butter – To soothe, hydrate, and strengthen their delicate skin barrier.
- Mineral-Based Protection – Our sunscreen uses zinc oxide, a gentle, reef-safe ingredient that provides broad-spectrum protection without harmful chemicals.
- Vitamin E & Niacinamide – To nourish and repair skin while keeping it soft and smooth.
The Toddle takeaway: Less worry, more play
As parents, we’re always looking out for what’s best for our kids. At Toddle, we make that easier by creating products that are safe, effective, and designed with your child’s skin in mind—without the unnecessary extras.
When you choose Toddle, you’re choosing clean, microbiome-friendly skincare that protects now and nurtures for the future. Because their skin deserves the best—and so do you.
Sources:
- Environmental Working Group (EWG): “Common Skincare Ingredients to Avoid for Kids”
- American Academy of Dermatology: “Safe Skincare Practices for Children”